Dawn In The Surrey Hills

Creating a greener, cleaner Surrey


Surrey Environment Partnership Review April 2019 – March 2020


Activity and achievements


Managing Surrey’s waste: Digital channel development


A new SEP website and social media channels were created and launched to coincide with the updated partnership name on 1 April 2019. These new communications channels enable SEP to share campaign messages and information with residents and directly engage with them. It also allows partner authorities to share content and direct residents to the SEP website for further information.

A range of activities were undertaken in 2019-20 to ensure the development and growth of the new channels.

Website


  • SEP website displayed on a mobileSEP’s website had 207,236 pageviews, which was an increase of 23% compared to the previous Recycle for Surrey website in 2018-19.
  • There were 96,019 new visitors to the site.
  • A toolkit containing social media posts and images to promote the new SEP digital channels was created and shared with partner authorities.
  • Partners updated their websites with the new website link and 8,994 visitors came to SEP via a partner website – 10% of the total website users.
  • SEP’s website had 207,236 pageviews, which was an increase of 23% compared to the previous Recycle for Surrey website in 2018-19.
  • There were 96,019 new visitors to the site.
  • A toolkit containing social media posts and images to promote the new SEP digital channels was created and shared with partner authorities.
  • Partners updated their websites with the new website link and 8,994 visitors came to SEP via a partner website – 10% of the total website users.

Top three most visited pages:

1. Clothes and home textiles

2. Home composting

3. Surrey Recycles search tool


In June 2019, an accessibility audit was conducted across SEP’s website to ensure the site is compliant with the Web Content Accessibility Guidelines version 2.0 standard.

New site visitors: 96,019

Social media


SEP social accounts on a laptop and mobile phoneOn Facebook, Instagram and Twitter we interact daily with Surrey residents. We share regular and relevant content in various formats, including articles, quizzes, photos, videos, gifs and campaign artwork.

As with the website, partner authorities were asked to share our content and we have also built relationships with local bloggers and businesses who continue to share our messages. We engage with residents through comments, direct messages and by using interactive posts where they are asked to share their top tips or participate in campaigns.

During 2019-20:

  • SEP’s new Facebook page gained 3,084 followers and the posts were seen 1,825,300
    times.
  • There were 66,429 engagements on Facebook (likes, shares, comments, link clicks, video views), with an average of 5,535 engagements each month.
  • Through the new SEP Instagram channel we shared 373 unique posts that helped us to gain 1,463 followers.
  • The Recycle for Surrey Twitter account was rebranded as SEP and its following increased by 45% to 1,846 followers with a reach of 684,476.

As well as regular engagement, SEP invested in paid page promotions on all social media channels to help grow the audience. These promotions were location targeted and aimed to reach Surrey residents aged 18 and above.

See also



Surrey’s target

70%

70% of Surrey’s waste should be recycled.