Thursley Nature Reserve In The Surrey Hills

Annual review


Surrey Environment Partnership
April 2020 – March 2021


Activity and achievements 2020-21


Managing Surrey’s waste: Building our data and intelligence


Waste data management system


The new waste data system, which was procured in 2019-20, is now fully operational and this has allowed for a number of improvements in the timeliness and accuracy of reporting.

Some Surrey authorities are now using the system to help prepare their statutory returns to the Government each quarter. It is expected that other authorities will, in time, follow the same approach, which will lead to greater consistency of reporting to the Government while reducing officer time required for this work.

Work in 2020-21 primarily focused on ensuring that the system is acting as the single source of accurate and timely tonnage data for the partnership. Work has been undertaken to provide greater automation of the data flow from the weighbridges, where recycling and waste tonnages are recorded, into the waste data system.

This involves collaboration between the partnership authorities and Suez, Surrey County Council’s (SCC) waste disposal contractor, to reduce the scope for human error at the weighbridge. By ensuring that all vehicles are appropriately registered on both systems, and then having the details of what material has been collected and from where clearly displayed in each vehicle the weighbridge operators can more easily identify and record the details we need.

Additionally, a new quarterly performance report has been developed this year and is now being published on the SEP website.

Composition analysis


Understanding the composition of waste in Surrey is a key tool in assessing the effectiveness of work that has taken place tto reduce waste and increase recycling and to help us decide where to target future work.

A composition analysis to take samples from recycling and rubbish bins was due to take place in 2020 but had to be rescheduled to 2021 due to the coronavirus pandemic. However, it was possible to undertake the tender process for the work and MEL Waste Insights was selected as the preferred bidder. Sampling of recycling and rubbish bins took place in June and July 2021 and details of the analysis and how the information is being used will be included in the next annual review.

Work has been undertaken to provide greater automation of the data flow from the weighbridges, where recycling and waste tonnages are recorded.

Improving our audience insight


While we have used insight to identify the best audience to target for communications campaigns in the past, we felt this could be further improved by developing a more detailed audience segmentation. Behaviour change is complex. Motivators and barriers can vary across different audiences and mean different messages and approaches are required. The more we understand about this the better we can engage with our residents.

So, in 2020-21 we created four audience segments to help target our communications more effectively. To do this, we used existing research that had been commissioned with Surrey residents together with data from external organisations such as WRAP, Keep Britain Tidy and Mail Metro Media.

Each segment has been split depending on their interest, engagement and ability in relation to recycling and includes information about various factors that are most likely to occur within the group:

  • Socio-demographics.
  • Which communications channels they are most likely to use.
  • Which types of messaging are most likely to encourage behaviour change within the segment.
  • What type of adverts they are most likely to respond to.
  • What their behaviours and attitudes related to recycling, contamination, the environment, food waste recycling and waste reduction are likely to be.
  • These new segments are now being used for the communications and engagement work in the 2021-22 programme.

Which communications channels are most like to be used?

Audience demographic

See also



Surrey’s target

70%

70% of Surrey’s waste should be recycled.